Vintage Postcard – Sirocco Apartment Hotel – Fort Lauderdale

The Sirocco Apartment Hotel
On the beach – in exclusive Birch Ocean Front Estates – 520 Breakers Ave., Fort Lauderdale, Fla. Phone LO-4-9277. Deluxe – Studio Efficiencies, 1 Bedroom, 2 Bath Apartments, Hotel Rooms, Fully equipped . . . Fireproof . . . Soundproof. Mrs. D. E. Yelle, Owner-Manager.

Genuine Natural Color Made by Dexter Press, Inc., West Nyack, N.Y.
Pub. by Robert N. Morris
P.O. Box 4331, Ft. Lauderdale, Florida
96662

This lovely vintage postcard is unset, but it does have writing on the back:

We have lovely studio apt open from Dec 1st regular rate for Dec 25th to your 225 or Jan 2 wks 125 – only 250 feet from beach – time to make reservations is now – can meet you at AA Ste or airport.

Ancestry has pulled up information on Donat E and Dorothea M Yelle, managers of the Sirocco living in apartment 1 in the 1959 city directory. Donat died in 1969, on a plane ride back to Florida from Boston at age 68. He was a dentist in Dayton, Ohio and lived the last 15 years of his life in Florida. Dorothea died in 1983.

You’ll be pleased to see that the building still stands. From Google Street View:

The internet has the complex built in 1957. It was 15 units, but now is apparently at 11. It has passed its three most recent county inspections, and is currently listed as a ‘transient apartment’. Its license expired December 1. I would not be surprised if this one didn’t stand too long, as there is a lot of high-rise building going on in the area. This whole area was previously filled with similar buildings. It is sad to see the old two-story places disappear. We are losing our heritage with each passing year.

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