Treasure Island Beach Colony – Daytona Beach, Florida

Treasure Island Beach Colony
2025 S. Atlantic Ave., Daytona Beach, Florida
All units ocean front hotel rooms – efficiency and 1-2-3 bedroom cottage apts. Tile baths – steam heat. electric kitchens, maid service. Sundecks, Shuffleboards. Centrally located. Short walk to stores and restaurants.
Phone 9258.

Ektachrome by Helen S. O’Brien.

Pub. by O’Brien Color Studios, Ft. Meyers, Fla
70477

Genuine Natural Color Made by Dexter Press, Inc., West Nyack, N.Y.

This lovely vintage card features the AAA and Quality Courts United logos. It has not been sent, but there is a message on the back:

Its been a busy summer but I get a break now and then to go beaching it & am sporting a juicy tan. Wrote Ma Smith and who knows I may yet be with you [unintelligible] anyway one day. Hello to your kids – bet they keep you busy and on the ball.  [unintelligible]

Found a website for this address which notes the Treasure Island Resort is closed for renovations. However, after a bit of digging, it seems that the Treasure Island Resort hotel at the stated location, while it is abandoned, was probably built in the 1970s or 80s on the same site as this original beach colony. Our Treasure Island was long gone, and it is a bit of interest knowing that which has replaced it will also face the same fate.