The Mermaid Motel
At Weeki Wachee Spring, Fla.
On U.S. 19 at Fla. 50,
directly opposite
The Spring of The Mermaids
Restaurant adjoining. Completely modern – heat, air conditioning, TV. Family units. Mr. & Mrs. E.D. Gothberg, Owner-hosts.

Lusterchrome Reg. U.S. Pat. Off. Made only by Tichnor Bros., Inc., Boston 15, Mass.

A little background: according to Wikipedia, “Weeki Wachee Springs is a natural tourist attraction located in Weeki Wachee, Florida, where underwater performances by “mermaids”, women dressed with fins about their legs as well as other fancy outfits, can be viewed in an aquarium-like setting in the spring of the Weeki Wachee River.”

Can’t find any updated information on the Mermaid Motel; it no longer seems to exist.